Press Release becomes the 2nd health vertical e-commerce to generate investor interest, raises $200k, valuing the company over $1.2Million (HW Wellness Solutions Pvt Ltd), an ALTERNATIVE WELLNESS startup aiming to be a single source of reference on wellness, has raised $200K from a group of investors including a Digital Media serial entrepreneur, a senior surgeon and an NRI. This makes them only the 2nd health ecommerce vertical firm with investor interest, after healthkart.

The company sells more than 4000 carefully selected products / services online via, spanning across lifestyle issues, nutrients and healthy diet options. With a consultative approach to selling, they are building a solution mindset, with trust and credibility in customers’ mind. Most of the products on boarded are ratified by some of their dieticians – they have close to 200 dieticians and nutritionists on their panel.

It is a 3 year old startup which had a hybrid model of integrating corporate wellness with B2C wellness consumers until recently and pivoted to focus on high growth retail market since last 6 months. They cater to all pin codes in India via their offices across Mumbai & Pune.

So far, the company was self-funded, with operations managed by founders’ funds, and loans from friends and families. plans to use the funds for customer acquisition, offline integration and private labelling.

With increasing stress levels and work pressure, the significance of wellness is increasing by the hour. As disposable incomes increase further, so would spends on healthier alternatives. People are seeking solutions, and even though wellness is still elusive to many, it is largely proliferating as a ‘want’ than a ‘need’. Wellness market is growing at 27% annually, with more and more customers getting conscious of their health. Your family is lucky if no one around you is going through a lifestyle disease. ‘How can we provide solutions and make customers act proactively, rather than have any regrets later’? This is a question that aims to address by being the trusted source of healthier alternatives. has a Vision to make this world a healthier place and to make wellness mainstream by providing solutions in the form of products and services that are a Healthier Alternative to your current lifestyle.

According to Sreejith and Puru, the co-founders, “We are a niche e-commerce company, with our strength in identifying the right products and services for you, as well as getting a supply chain for them. We would continue to focus on health and are delighted to find likeminded investors who share our passion and the objective behind starting this dream.” “We took some time initially to ensure that we develop a scalable model, something that we have seen a lot of startups grapple with. Raising an angel round is simply a milestone, not the end goal!”

Krishna Vishwanath (IIMA’91 & Ex-ICICI, Ex-Consulting head Cognizant Consulting), an initial investor and a mentor to the team, says, “Health is one of the best industries to be in, and I have seen the passion levels of Sreejith and Puru. I am confident that with their current plans, should scale up rapidly over the next 18 months.”

The team believes that Health is a serious topic but selling it need not be. Especially when you are working on a habitchanging project, you will meet with more failures than successes. But don’t give up.